Almay - Reveal The True You Brand Launch

The brief:
Launch Almay’s new brand positioning in an authentic, digital-first way. 

The solution:
In 2017, Almay set out to redefine their brand mission and change the world’s perception that they were an “old lady” brand. Alongside their global team, we brought to life their new mantra, “Reveal The True You,” and worked with hundreds of social media influencers to share their true beauty stories.

The campaign launched with a hero video spot featuring four incredible, real women: Nadia Aboulhosn, Chachi Gonzales, Nikia Phoenix, and Wendy Nguyen. #AlmayReveal