AT&T NEXT Campaign

The brief:
Explain the complex details of AT&T’s NEXT payment plan – within a single video

The solution:
Smartphone payment plans are confusing, so we decided to translate them. We produced three long-form videos for YouTube – highlighting fictitious pop culture characters – which got almost a million views per video in under two weeks. The Bachelor video alone caused a 7,000% lift in Google searches for AT&T NEXT, and the campaign drove 13,000 people into AT&T stores.