Brand Experience

The brief:
Create a premium wine experience under the Bon Appétit brand that felt editorial, elevated, and culturally relevant, while engaging a new, modern audience of wine consumers.

The solution:
We developed the brand and experience approach for Bon Appétit Wine, translating the brand’s authority in food and entertaining into a discovery-led wine offering shaped by curation, storytelling, and modern taste.

The creative connected wine to food culture, hosting, and lifestyle, while introducing customers to new wines, regions, and winemakers, including emerging voices like Praisy Dlamini of AMANDLA Wines. We developed the overall strategy, branding, and creative direction, using an editorial-inspired visual language to create an experience that felt premium, aspirational, and shoppable.