Street Address
City, State, Zip
Phone Number
Creative Director / Designer / Artist
Your Custom Text Here
Clean & Clear
Clean & Clear Brand Platform
The brief:
Increase sales and make Clean & Clear relevant.
The solution:
After years of declining sales, it was time for Clean & Clear to get real and speak to a new generation of teens, Gen Z.
We gave the mic to Gen Z themselves to launch a new brand platform: Be Loud. Be Clear. Be YOU. In a docu-style video series, we featured 8 real teens who were all authentically themselves. We launched this with a bold new look & feel, brand voice and POV, website, A+ Amazon site, and countless social content.
After the first quarter in market, our campaign increased sales for the first time in five years and increased teen household penetration by over 2x the yearly goal.