Brand Extensions

The brief:
Create new wine and beverage concepts that could extend partner brands, reach new audiences, and unlock commercial opportunities through strong positioning, storytelling, taste and design.

The solution:
This work focused on building new wine and beverage concepts from initial idea through brand identity and launch. Across concept development, naming, brand strategy, visual identity, packaging, and creative direction, the result was a portfolio of brands and products designed to connect with specific audiences through clear storytelling, thoughtful positioning, and breakthrough design.

Selected launches included:

Fizzology — Created as a modern spritz concept for a new ready-to-drink audience, combining a fresh, lifestyle-led identity with a transparent approach to ingredients.

USA 250 — Developed as a commemorative concept tied to a major American milestone, with branding designed to feel celebratory, collectible, and rooted in heritage.

Omaha Steaks 1917 — Partnered with four winemakers to create a house range designed specifically to pair with Omaha Steaks products. The identity drew on the brand’s 1917 roots, using collage-inspired elements and heritage details to create a sense of history and craftsmanship.

Jets Uncorked — Inspired by the iconic chants of the New York Jets (J-E-T-S, Jets, Jets, Jets), this concept tapped into fan passion and team pride to create a bold, affinity-driven wine experience. The wine is a winner, even if the team is not ;)