Content Experience

The brief:
Create a content-led partnership that brought the Laithwaites story to life in a way that felt authentic, modern, and rooted in the brand’s heritage, while using curated wine selections and storytelling to deepen engagement and discovery across global markets.

The solution:
We developed the SommTV x The Laithwaites partnership as a global content and commerce experience spanning Laithwaites, APAC, the US, and the UK. Built around Verticals: The Laithwaites and supported by dedicated SOMM TV collections, the initiative paired long-form storytelling with curated wine selections to connect audiences more closely to the family, their heritage, and the wines behind the brand.

For a business long rooted in print, this marked a shift into richer digital storytelling. Together, we captured the Laithwaites family story and legacy in a way that felt more human and immersive, bringing the real people, places, and wine relationships to the forefront. The result was a discovery-led experience that connected storytelling, product curation, and commerce across markets.