#SpeakBeautiful Brand & Campaign

The brief:
Impact how women and girls speak about themselves and others online.

The solution:
We partnered with Twitter to create a custom algorithm that launched during the Oscars -- in collaboration with self-esteem professionals, we used the algorithm to provide actionable self-esteem building tips to women and girls talking about themselves online. This campaign emphasized the impact that online conversations can have on our sense of beauty, both online and off.

We developed the overall strategy, branding, and approach. With a clean infographic-focused look, the design direction highlights specific findings of the in-depth research conducted by Dove and Twitter.