TeachUNICEF Brand Launch + UNICEF High School Clubs Video

TeachUNICEF Brand Launch
The brief:
Create a launch strategy for the new division of U.S. Fund for UNICEF.

The solution:
We created a compelling launch video featuring firsthand accounts by students, university faculty, and nonprofit influencers. We then created an exciting, easy-to-navigate destination for both students and teachers. We led the UX, design, and development for the Drupal website, and organized the lesson plans, reading materials, videos, and podcasts across a wide range of topics for students in grades Pre-K through 12th grade. The user experience enabled teachers to put together anything from an entire unit to an enlightening short video to fill the last five minutes of class.

UNICEF High School Clubs Video
The brief:
Increase exposure and engagement among students for UNICEF’s high school clubs program, which empowers students to take an active role in helping the world’s children.

The solution:
We created a fun animated narrative to inform kids and keep them engaged. The script focused on texting and social media engagement that HS kids could relate to. The characters were designed to be fictitious, but embodied current characteristics and styles that kids could appreciate. The blend of animation and real footage created a unique backdrop to house the content. The video is part of a larger Volunteer Center initiative that will drives youth participation in the U.S. Fund for UNICEF’s global objectives.