#SpeakBeautiful Brand & Campaign

The brief:
Impact how women and girls speak about themselves and others online.

The solution:
We partnered with Twitter to create a custom algorithm that launched during the Oscars -- in collaboration with self-esteem professionals, we used the algorithm to provide actionable self-esteem building tips to women and girls talking about themselves online. This campaign emphasized the impact that online conversations can have on our sense of beauty, both online and off.

We developed the overall strategy, branding, and approach. With a clean infographic-focused look, the design direction highlights specific findings of the in-depth research conducted by Dove and Twitter.

Clean & Clear Brand Platform

The brief:
Increase sales and make Clean & Clear relevant.

The solution:
After years of declining sales, it was time for Clean & Clear to get real and speak to a new generation of teens, Gen Z.

We gave the mic to Gen Z themselves to launch a new brand platform: Be Loud. Be Clear. Be YOU. In a docu-style video series, we featured 8 real teens who were all authentically themselves. We launched this with a bold new look & feel, brand voice and POV, website, A+ Amazon site, and countless social content.

After the first quarter in market, our campaign increased sales for the first time in five years and increased teen household penetration by over 2x the yearly goal.

AdAge Article

Content Experience

The brief:
Create a content-led partnership that brought the Laithwaites story to life in a way that felt authentic, modern, and rooted in the brand’s heritage, while using curated wine selections and storytelling to deepen engagement and discovery across global markets.

The solution:
We developed the SommTV x The Laithwaites partnership as a global content and commerce experience spanning Laithwaites, APAC, the US, and the UK. Built around Verticals: The Laithwaites and supported by dedicated SOMM TV collections, the initiative paired long-form storytelling with curated wine selections to connect audiences more closely to the family, their heritage, and the wines behind the brand.

For a business long rooted in print, this marked a shift into richer digital storytelling. Together, we captured the Laithwaites family story and legacy in a way that felt more human and immersive, bringing the real people, places, and wine relationships to the forefront. The result was a discovery-led experience that connected storytelling, product curation, and commerce across markets.

TeachUNICEF Brand Launch + UNICEF High School Clubs Video

TeachUNICEF Brand Launch
The brief:
Create a launch strategy for the new division of U.S. Fund for UNICEF.

The solution:
We created a compelling launch video featuring firsthand accounts by students, university faculty, and nonprofit influencers. We then created an exciting, easy-to-navigate destination for both students and teachers. We led the UX, design, and development for the Drupal website, and organized the lesson plans, reading materials, videos, and podcasts across a wide range of topics for students in grades Pre-K through 12th grade. The user experience enabled teachers to put together anything from an entire unit to an enlightening short video to fill the last five minutes of class.

UNICEF High School Clubs Video
The brief:
Increase exposure and engagement among students for UNICEF’s high school clubs program, which empowers students to take an active role in helping the world’s children.

The solution:
We created a fun animated narrative to inform kids and keep them engaged. The script focused on texting and social media engagement that HS kids could relate to. The characters were designed to be fictitious, but embodied current characteristics and styles that kids could appreciate. The blend of animation and real footage created a unique backdrop to house the content. The video is part of a larger Volunteer Center initiative that will drives youth participation in the U.S. Fund for UNICEF’s global objectives.

Almay - Reveal The True You Brand Launch

The brief:
Launch Almay’s new brand positioning in an authentic, digital-first way. 

The solution:
In 2017, Almay set out to redefine their brand mission and change the world’s perception that they were an “old lady” brand. Alongside their global team, we brought to life their new mantra, “Reveal The True You,” and worked with hundreds of social media influencers to share their true beauty stories.

The campaign launched with a hero video spot featuring four incredible, real women: Nadia Aboulhosn, Chachi Gonzales, Nikia Phoenix, and Wendy Nguyen. #AlmayReveal

AT&T NEXT Campaign

The brief:
Explain the complex details of AT&T’s NEXT payment plan – within a single video

The solution:
Smartphone payment plans are confusing, so we decided to translate them. We produced three long-form videos for YouTube – highlighting fictitious pop culture characters – which got almost a million views per video in under two weeks. The Bachelor video alone caused a 7,000% lift in Google searches for AT&T NEXT, and the campaign drove 13,000 people into AT&T stores.

#LoveIn3Words Branding & Campaign

The brief:
Bring Revlon’s brand position of “love” to the masses.

The solution:
With the goal of unleashing the power of “love” to the masses, we developed #LoveIn3Words: a program encouraging people across the world to share what love means to them in just 3 words.

#LoveIn3Words launched with 10 million custom-branded Amazon boxes shipped nationwide. We also created original content to bridge this offline experience with the online one. And to make sharing as easy as possible, we built a UGC generator that lived on the campaign microsite alongside a feed featuring thousands of live user posts.

With a little help from Revlon’s influencer network, including newest brand ambassador Gwen Stefani, the campaign helped kickstart an outpouring of love across social media -- so much so that the Revlon team saw an opportunity to expand the program into an even larger initiative called The Love Project. This culminated in an Oscars TV Spot featuring Lady Gaga, Pharrell, and Ellen sharing their versions of love before Pharrell poses the question “what are your #LoveIn3Words?”

The campaign generated huge buzz and drove the creation of over 10 thousand pieces of original user generated content, as well as earned media from publishers like Bloomberg, Nasdaq, Forbes, and BizJournal.

Dove Love Your Curls Brand & Campaign

The brief:
Launch a new product line while leaning into Dove’s mission of female empowerment.

The solution:
To launch Dove Hair's first product line formulated specifically for women with curly hair, we created a campaign to connect women in the curly-haired community.

Based on the insight that only 4 out of 10 curly-haired girls think their hair is beautiful, we invited curly-haired women across the internet to share their personal journey to inspire the next generation.

We helped Dove launch curly haired emojis and publish an illustrated children's book featuring unique stories from real women in the curly community.

Beyond the effect on curly haired women and the positive brand lift, the campaign had huge business results, earning Dove Hair significantly more shelf space at top retailers.

Love Your Curls Book for Kindle
Love Your Curls Emoji Keyboard in the app store

The brief:
Resolve Kraft’s wide array of marketing resources with a central location to house materials, define best practices, and share insights.

The solution:
We created an interactive playbook to house and link to a robust repository of insights and resources. The playbook has tiered content levels and clear and intuitive navigation, making it a great resource that is scalable and visible for online and offline use.

Brand Experience

The brief:
Create a premium wine experience under the Bon Appétit brand that felt editorial, elevated, and culturally relevant, while engaging a new, modern audience of wine consumers.

The solution:
We developed the brand and experience approach for Bon Appétit Wine, translating the brand’s authority in food and entertaining into a discovery-led wine offering shaped by curation, storytelling, and modern taste.

The creative connected wine to food culture, hosting, and lifestyle, while introducing customers to new wines, regions, and winemakers, including emerging voices like Praisy Dlamini of AMANDLA Wines. We developed the overall strategy, branding, and creative direction, using an editorial-inspired visual language to create an experience that felt premium, aspirational, and shoppable.

Comcast's Military Commitment

The brief:
Highlight Comcast’s tradition of hiring and supporting the military community.

The solution:
We went deep, profiling real veterans and learning their stories to capture the direct impact Comcast has had on their lives. Whether it’s from providing occupational support or partnering with organizations that deliver enhanced accessible technology, our videos illustrate how Comcast is supporting and celebrating those who have dedicated their lives to service.

Military Engagement

Brand Extensions

The brief:
Create new wine and beverage concepts that could extend partner brands, reach new audiences, and unlock commercial opportunities through strong positioning, storytelling, taste and design.

The solution:
This work focused on building new wine and beverage concepts from initial idea through brand identity and launch. Across concept development, naming, brand strategy, visual identity, packaging, and creative direction, the result was a portfolio of brands and products designed to connect with specific audiences through clear storytelling, thoughtful positioning, and breakthrough design.

Selected launches included:

Fizzology — Created as a modern spritz concept for a new ready-to-drink audience, combining a fresh, lifestyle-led identity with a transparent approach to ingredients.

USA 250 — Developed as a commemorative concept tied to a major American milestone, with branding designed to feel celebratory, collectible, and rooted in heritage.

Omaha Steaks 1917 — Partnered with four winemakers to create a house range designed specifically to pair with Omaha Steaks products. The identity drew on the brand’s 1917 roots, using collage-inspired elements and heritage details to create a sense of history and craftsmanship.

Jets Uncorked — Inspired by the iconic chants of the New York Jets (J-E-T-S, Jets, Jets, Jets), this concept tapped into fan passion and team pride to create a bold, affinity-driven wine experience. The wine is a winner, even if the team is not ;)